IMA International is a consultancy and training organisation specialising in international development. With 38 years of experience, IMA International has worked with professionals and teams from over 145 countries.
IMA, a company known for its dynamic growth, encountered a significant hurdle as their website struggled to match the pace of their demands and the evolving market. The site, crafted from a bespoke WordPress template, was rigid, requiring direct code alterations for even the smallest of updates. This inflexibility posed a considerable challenge in maintaining a digital presence that was as agile and adaptable as the company itself.
Empowering the team to change and develop content and expand IMA's digital offer was the focus of our work. We kept WordPress as a the backend, which saved IMA a time-intensive content migration process.
The magic happened when we transferred the existing template into Oxygen Builder, a popular low-code solution. Oxygen Builder is built on top of WordPress and makes the entire frontend editable. Additionally, we developed a smart system of custom fields to complement the new system.
And that's not all, because IMA wants to make its website much more functional and integrate it with other solutions such as Salesforce. Sea Brand takes care of the development of new features and the maintenance of the web infrastructure so that IMA can focus on its core business and new content.