Brighton & Hove Labour's website was outdated and did not offer enough tools to feature the Party's successes. It also only represented the Labour Group but did not offer the three Constituency Labour Parties to represent themselves. The challenge was to build a website that represents the Group on Brighton & Hove City Council as well as the Party with its three CLPs and branches.
When Labour in Brighton & Hove commissioned Sea Brand to design and develop a new website, we not only overhauled the look and feel of the new site, but also ensured that the website is more than just a place for news and pictures. This new platform is Brighton & Hove Labour's new digital campaign hub, allowing the Party and Councillors to easily publish information about all campaign activity in the city.
The website's General Election Hub includes all candidates, links to their profiles, official portraits on demand, news, events and more. The Party's team is able to fully manage the website using the power of WordPress and Oxygen Builder on the backend, allowing changes to be made swiftly and efficiently by staff rather than designers and developers.